We recently were assigned to do a podcast for class over a public relations topic. I never really thought about how beneficial podcasts could be until I made one and looked onto other people’s to see what all they did. I have a friend tat listens to Podcasts all the time and always tells me about how awesome they are, but I never got into them.

I think it’s a good idea for companies to have podcasts becasue it is a good way to get information out about their company. Their customers are able to learn about their companies in a different, more appealing way. Instead of having to sit down and read about the company or search for information, they are able to listen to what is going on, this is a more entertaining way. It also seems like a more personal way to get the information out. To be able to listen to a person talk rather than read, gives the audience more of an insight of what the company really meant and how they wanted the information to be taken.

Shownotes are always important when making a podcast because sometimes the listener only wants to learn about certain parts of the company, or information the podcast has. The shownotes have a list of what the podcast is about and around what time in the podcast the section begins. This way it is easier to find what you are looking for in the podcast and what is the most important to you. Maybe, you have already listened to it but want a reminder or to show someone else, this is a way to make it easy for your audience.

There are many different programs you can use to make a podcast. One of the easiest to use is Audacity, it is a free program that can be downloaded where you can record and edit what you want for your podcast.


~ by matidmore on 04/20/2010.

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