Getting the word out : Ch. 14

This chapter is about news releases, media alerts, and pitch letters. However i find the most important the News release.

One of the most commonly used PR techniques is the News Release or press Release. News releases are used a lot by the press because it helps them know what is going on with the company and helps them get information on events. There were many tips about what to do with a press release including:

  • Use short succinct headlines
  • Don’t use generic words like “world class”
  • don’t describe products as “unique”
  • use descriptive creative words
  • tell the news
  • don’t use lame quotes.
  • Tell the 5 “W’s” and “H”
  • avoid boldface or all caps

Hope this helps in your news releases. Until next time.. PEACE

Info found in Public Relations: Strategies and Tactics: 9th edition by Dennis Wilcox and Glen Cameron


~ by matidmore on 04/22/2009.

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