The Finally: Ch 8

This is the last chapter about the letters of RACE. This is about the “E” or evaluation. This is when you look back and measure how the message sent out was received. You measure how many people saw it, by checking hits if it was on the internet. and if it was received the way you intended it to be, like by checking polls.  You also measure the attitudes that the public had on the message, did they react the way you wanted them to.

This chapter was short, and talked about measuring what can I say.

Until next time… PEACE!

Info found in Public Relations: Strategies and Tactics: 9th edition by Dennis Wilcox and Glen Cameron


~ by matidmore on 04/13/2009.

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