Talkidy Talk Talk: ch.7

RACE again!!!!

This chapter talks about Communication, the “C” in the RACE acronym. This is also considered execution about where the main part of PR is seen. This is where you take everything you learn in Research, and all the attention you got in Action takes place, where you do and complete all of your objectives.

There are five objections at this point in the cycle. They are:

1. Message exposure, where PR gets information to the mass media sources.

2. Accurate dissenimation of the message, where the information stays accurate through out all of the medias.

3. Acceptance of the message, where the audience retains and views the message as valid.

4. Attitude change, where the audience makes the effort to change their beliefs because of the message.

5. Change in overt behavior, where the audience accepts the change and buys the product.

It is important when u get the message out to be very clear on what you are saying or else you will just get ignores. Using symbols everyone will understand, catchy slogans that people will remember, or acronyms that are easy to understand are good ways to get the word out about your product and keep it in the audiences mind.

That’s all i got for you.. Tell next time..PEACE

Info found in Public Relations: Strategies and Tactics: 9th edition by Dennis Wilcox and Glen Cameron


~ by matidmore on 03/30/2009.

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