PLanning the Fun: Ch. 6

The famous RACE has returned again and this time we are talking about the “A” whish stands for Action. This is when the planning or the objectives for the organization or the campaign are made. These objectives are creative and specific to gainning key audience’s attention. During this time the information put our is just to give awareness to the public to boost attention and sales.

There are nine MBOs( Management by objectives) that is used in planning they are:

1. Client/ employer objectives=the reason for the communication

2. Audience/publics= who needs to be reached by the organization

3. Audience objectives= what the audience wants to know

4. Media Channels= what is the best way to reach the audience

5. Media Channel Objectives= why would certain news medias be interested in using this information.

6. Source and question: what types of sources will provide accurate information.

7. Communication Strategies= What environment will effect the way is message is perceived.

8. Essence of the message+ what the message is planned to mean to the audience

9. Nonverbal support= haw can visuals help support the message.

Also in planning the program or objectives there are 8 elements involved: situation, objectives, audience, strategy, tactics, calendar/timetable, budget and evaluation.

This is a very important part of the PR plan because it takes what you have learned and puts it into use to get things started.

Until next time.. PEACE

Info found in Public Relations: Strategies and Tactics: 9th edition by Dennis Wilcox and Glen Cameron


~ by matidmore on 03/29/2009.

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